Monitor a live campaign

Once a campaign is live, the studio’s job is to keep the workflow moving: review applications and videos in time, make sure creators have what they need, and read performance as it develops without treating early numbers as a final result.

Open the campaign from Campaigns and start from Overview. Use the Creators, Videos, Keys, and Stats tabs when you need to act on a specific part of the campaign.

Start with Overview

The Overview tab is the operational snapshot for one campaign. Use it to check:

• the campaign window: start date, embargo date when applicable, and end date;
• the content format, target languages, and campaign access model;
• the campaign CPM and maximum payout per creator;
• the creator budget and the amount remaining;
• the next items that need your team’s attention.

Use this screen at the beginning of each working day to understand what is due before you open individual applications or videos.

Handle attention items first

Ripple surfaces campaign work that needs a decision, including:

• creator applications waiting for review;
• videos waiting for review;
• an active embargo date and what it means for publication.

Select Review applications or Review videos from the attention area to go directly to the relevant tab. Do not leave review work until the end of the campaign: a delayed decision can delay a creator’s publication, and a configured auto-approval deadline can make an approval final.

Also check key availability before accepting additional creators. If the campaign requires creator keys and none are available, add or reserve keys before accepting the next application.

Read live performance correctly

Once approved videos are published and attached to the campaign, Ripple processes the available platform data several times a day. The exact refresh time is not guaranteed.

Use the Stats tab to monitor:

• Total views across published campaign videos;
• Engagements, calculated from likes and comments;
• Avg CPM, based on current spend and views;
• number of participating Creators;
• the Views over time trend;
• top-performing videos and creators;
• budget spent, budget utilisation, and budget remaining.

Some campaigns can also show game-level context when data is available, such as Steam follower growth, review movement, or concurrent-player context. Treat this as campaign context, not automatic proof that a specific video caused a specific change.

Live data is not final settlement

Views, engagement, spend, and CPM are useful working signals. They can change as supported-platform data is processed and as videos continue to perform.

Do not use an in-flight figure as a promise to a creator or as a final payment decision. Creator payouts are finalized only at the end of the campaign, subject to the review and eligibility rules. See CPM, estimates and final payouts for the payment timeline.

Keep the campaign stable

Campaign settings and the entire brief are locked after launch, including objectives, key message, mandatory rules, hashtags and deliverables. A launched campaign cannot be paused or returned to draft. Submission reviews, correction requests and compliance reports use these fixed requirements.

If an operational question comes up, use the campaign conversation to clarify the existing brief, delivery timing, access, or logistics. Do not use messages to impose subjective creative direction that is outside the mandatory rules; the creator retains creative control within those rules.

Keep operational messages consistent with the locked brief. They can clarify existing requirements, but cannot introduce new obligations for creators after launch.

Follow the timeline and embargo

The campaign timeline helps your studio plan its actions:

1. Campaign starts: applications and creator work begin according to the campaign setup.
2. Embargo lifts: creators may publish only from this moment when an embargo exists.
3. Campaign ends: the campaign completes automatically on its scheduled end date.

An embargo does not prevent preparation. Creators can prepare their work as allowed by the campaign, but public publication before the embargo makes the submission ineligible for payout automatically.

A practical operating rhythm

During a live campaign, repeat this routine:

1. Check Overview for new action items and timing changes.
2. Review applications and confirm key availability before accepting creators.
3. Review pending videos before any automatic-approval deadline.
4. Monitor published performance in Stats without drawing final conclusions too early.
5. Answer practical creator questions promptly and keep the brief stable.
6. At the end date, let the campaign complete automatically and move to the campaign report and payout review.

Next, see Read your campaign report.