What is Ripple?

Ripple is a workspace for game studios and gaming creators to run campaigns from a shared brief through publication, measurement and payout. It gives each side the information and actions relevant to its role while keeping the campaign record in one place.

Ripple is currently in beta. New Creator and Studio accounts complete onboarding and are reviewed by the Ripple team before gaining full product access.

What a Ripple campaign does

A campaign is a structured collaboration around a game. It includes a campaign brief, creator targeting, a CPM payout model, dates, review rules and the material creators need to produce their content.

The usual flow is:

1. A Studio adds a game, creates a draft campaign and writes the brief.
2. The Studio sets targeting, budget, CPM, content format, dates and the review approach.
3. The Studio finds creators manually or enables Smart Matching to surface compatible opportunities.
4. Creators apply. The Studio reviews applications and accepts creators who fit the campaign.
5. Accepted creators receive the campaign workspace: brief, resources and, when included, game keys.
6. Creators submit a review video, respond to mandatory-rule feedback and publish when approved.
7. Ripple tracks available platform performance, shows live estimates and begins final payout processing after the campaign ends.

What Studios do in Ripple

Studios use Ripple to organise creator acquisition and campaign operations. They can:

• create and fund campaigns with a minimum $2,500 CAD budget and a 20% Ripple fee;
• define mandatory rules without taking ownership of a creator’s personal style;
• search the Creator directory, share a campaign or use Smart Matching;
• review applications, submissions and campaign performance;
• manage games, keys, resources, receipts and Studio team access.

Start with Create and fund your first campaign.

What Creators do in Ripple

Creators use Ripple to create a trusted profile, find relevant opportunities and manage campaign delivery. They can:

• complete a public profile and connect supported social accounts;
• opt into Smart Matching discovery;
• apply to campaigns and receive full campaign access after acceptance;
• work from the brief, keys and resources, then submit and publish content;
• follow performance, payout estimates and Stripe Connect payout history.

Start with Join Ripple and complete your profile.

What Ripple does not guarantee

Ripple does not guarantee that a creator will be selected, that a campaign will reach a certain number of views or that an estimated payout is final. Creators choose whether to apply; Studios decide whom to accept; platform metrics update over time; and final payouts follow campaign completion and review.

Next: Choose your role.