Ripple Docs / Start here
Everything you need to run better creator campaigns.
Practical, step-by-step guides for creators and studios, from your first profile or campaign to payments, reviews and results.
Choose your path
Start with the guide that matches your role.
For creators
Build your creator career on Ripple.
Set up your profile, connect your accounts, apply to compatible campaigns and understand your earnings.
Explore creator guides →For studios
Launch with a clear campaign workflow.
Create a brief, find creators, review submissions and turn a launch into measurable results.
Explore studio guides →Guides & playbooks
Strategic advice to get better campaign results.
Format
Short-form vs Video: which format to choose
Pick the right content format for your game, conversion goal and platform mix.CPM & Budget
How to set your CPM, budget and caps
Why a competitive CPM above $7 CAD matters and how to calibrate your per-creator cap.Creator selection
Niche vs generalist creators
Why genre-aligned creators often outperform larger generalist channels on Steam wishlists.Useful reference
Answers for the moments where details matter.