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For creators / applications

Apply to a campaign and get accepted

An application is your request to join a campaign. It is not a contract, a confirmed placement or a promise of payment. The studio reviews applications manually and decides which creators to accept.

Open the campaign and read the information that affects your ability to deliver. Do not rely only on the campaign title or payout amount.

Check:

  • the game, campaign objective and requested format;
  • the briefing, mandatory rules and required hashtags;
  • target platforms, deliverables and maximum submissions;
  • campaign dates and any embargo;
  • the payout model and maximum payout; and
  • whether game access, keys or resources are relevant to the campaign.

If the campaign is not a fit, do not apply just to keep an option open. The studio sees your application as a serious expression of interest.

  1. On an active campaign, select Apply.
  2. Add a concise pitch when you want to explain your angle and why your audience fits the game.
  3. Add a potential video title when it helps the studio understand the content you plan to make.
  4. Check the information one more time, then submit the application.

A clear pitch is more useful than a generic promise. Mention the format you have in mind, the audience you expect to reach and the reason the campaign suits your channel. Do not promise a specific performance result that you cannot control.

After submitting, the campaign shows your current status:

Status Meaning What to do
Pending The studio has not made its decision yet. Wait for the studio decision and keep your availability accurate.
Accepted You have joined the campaign. Open the campaign workspace and complete the brief before producing content.
Rejected The studio did not select your application. No action is required. You can continue to explore other campaigns.

Ripple notifies you when the status changes. A rejection reason is recorded by the studio for audit and dispute handling, but it is not displayed to you as creative feedback.

When the studio accepts your application, the campaign is added to your creator workspace. You can then access the full campaign information, including the brief, resources, timelines and campaign tabs.

If the campaign uses game keys, Ripple assigns a key automatically at acceptance only when the studio has enough unassigned keys. If required keys are unavailable, the studio must reserve more keys before it can accept another creator. You do not need to request or enter a key manually.

NDA-gated campaign access is planned and currently marked as coming soon. When it is available, acceptance alone will not reveal protected campaign details: you will first need to sign the NDA supplied by the studio. The full brief and protected resources become available after that signature.

Before you start recording, do the following:

  1. Read the complete brief, not just the summary.
  2. Save campaign dates and the embargo date in your calendar.
  3. Check the required hashtags, disclosure and mandatory rules.
  4. Review resources and game access in the campaign workspace.
  5. Start planning your content, while keeping your own creative style within the mandatory rules.

Continue with Complete a campaign: brief, keys, embargo and submission.