Review applications and manage creator access

The Creators tab is where a campaign moves from discovery to a working creator group. Review each application against the campaign brief, not just follower count, then accept or reject it deliberately.

An application has one of three states:

• Pending: the creator is waiting for your decision;
• Accepted: the creator has campaign access and can begin the workflow;
• Rejected: the creator is not participating in this campaign.

Before you review applications

Open the campaign from Campaigns, then select the Creators tab. Use the status filters to focus on Pending, Accepted, or Rejected applications.

Before accepting anyone, check that the campaign is ready to support them:

• the brief is clear and the campaign dates are correct;
• the resources they need are attached to the campaign;
• game keys are available if the campaign requires creator keys;
• your team can review submitted content within the review mode and timeline you configured.

The Target creators value is a recruitment target: use it to decide how many creators you need for the campaign. It does not currently close applications automatically when the target is reached, so keep reviewing the count as applications arrive.

Read an application properly

Open a pending creator’s profile before making a decision. Review the profile signals and recent content in the context of this specific campaign.

An application can also include:

• a pitch explaining the creator’s proposed angle;
• a potential video title;
• a requested budget where applicable.

The pitch and proposed title are optional for creators. Their absence alone is not a valid signal that the creator is a poor fit. Use them as helpful context when present, alongside the public profile, audience, formats, and campaign requirements.

A useful review asks:

• can this creator make the required content format on the requested platform?
• does their audience and niche fit the game and objective?
• does their proposal respect the campaign’s embargo, mandatory rules, and disclosure requirements?
• can you support this creator with the required assets, access, and review time?

Accept a creator

When a creator is a fit:

1. In the Creators tab, select the pending application.
2. Select Accept creator.
3. If prompted, choose whether to open a conversation with the creator.
4. Confirm the acceptance.

After acceptance, the creator receives access to the campaign’s working details, including its brief, resources, requirements, timeline, and any applicable campaign workflow. They can then prepare and submit work according to the campaign rules.

Acceptance is a deliberate commitment. The current product does not provide a normal flow to revoke an acceptance or remove an accepted creator, so confirm the campaign fit, capacity, and key availability before you approve.

NDA-gated campaigns

NDA-gated campaigns are planned and not currently available in beta. When this option becomes available, accepting a creator will not immediately reveal the protected campaign details. The creator will first need to sign the NDA; the restricted brief and campaign material will become available after signature.

Handle game keys before acceptance

If the campaign requires creator keys, Ripple assigns a key automatically when you accept a creator, but only when an unassigned key is available for the game.

Before you accept:

1. Open the campaign’s Keys tab.
2. Confirm that enough creator keys are available for the creators you intend to accept.
3. If needed, select Manage game keys to add keys to the game inventory, then return to the campaign.
4. Accept the creator only after the key shortage is resolved.

When no creator key is available, Ripple shows an Insufficient keys message and disables Accept creator. Reserve or add keys first; do not promise access to a creator before you can supply the game access required by the campaign.

Once accepted, the assigned key is visible in the creator’s Keys area. The studio can track the assignment from the campaign’s Keys tab.

Reject an application responsibly

When a creator is not a fit:

1. Open their pending application.
2. Select Decline to open the Decline [creator]? dialog.
3. Choose the required rejection reason.
4. Select Decline creator to confirm the decision.

The available reasons include campaign fit, content-format mismatch, insufficient relevant experience, campaign capacity, and another reason. The creator receives the rejection outcome, but the recorded internal reason is not displayed to them.

Still, treat the reason as important operational evidence. It is logged for your studio and can be needed if a decision is later disputed. Choose the most accurate reason rather than selecting a generic option by default.

Keep the creator list healthy during a live campaign

Use the Creators tab throughout the campaign, not only at launch:

• review new pending applications regularly;
• compare accepted creators with the intended Target creators count;
• verify key assignments before accepting additional creators;
• use the creator profile and campaign conversation to keep context close to the work;
• move on to the Videos tab when submissions arrive.

Next, learn how to review submissions and request changes.