How studios discover you

Studios do not automatically recruit you just because you have a social account connected. Ripple gives them two ways to discover creators: they can explore the creator directory themselves, or enable Smart Matching on a campaign.

In both cases, you choose whether to apply. A studio sharing a campaign is not an acceptance, a booking, or a commitment to make content.

The signals studios can see

Your public creator profile is the starting point for discovery. A studio can use it to understand whether your audience and content are relevant to its game.

Keep these parts of your profile current:

• Display name, avatar, bio, country and languages.
• Your niches and game genres.
• Your connected social accounts and their public metrics.
• Recent and featured content that represents the work you want to receive.
• Your matching visibility setting.

Studios can filter the directory by factors such as platforms, audience size, country, language and niche. Those filters help them explore; they do not calculate a guaranteed campaign fit.

A studio can share a campaign with you

From a creator profile, a studio can select Share campaign. Ripple sends you a notification with the campaign opportunity.

Sharing a campaign does not:

• accept you into the campaign;
• reserve a game key for you;
• give the studio access to your account; or
• require you to respond.

Open the campaign, read the brief, timeline and payout information, then decide whether you want to apply. See Apply to a campaign and get accepted for the full application flow.

How Smart Matching works

Studios can enable Smart Matching while creating a campaign. It uses the campaign’s targeting and your available profile signals to surface compatible opportunities to creators and compatible profiles to studios.

Its inputs can include:

• campaign targeting, such as Steam game genres, content format (Short-form or Video), target languages, geographic zones, and minimum followers;
• your content and audience signals, including views, engagement, retention and growth;
• availability and campaign context; and
• previous studio ratings and a mix of creator sizes, where available.

Smart Matching is designed to help a relevant campaign appear sooner in your Ripple experience. It is not a score you need to optimise for, and it does not decide an application outcome. Studios still review applications and creators still choose where to apply.

As a studio runs campaigns, Ripple can learn from its choices. After three campaigns, those preferences can make future Smart Matching suggestions more useful. This does not replace the campaign targeting or your decision to apply.

Control whether you appear in matching

You can control whether your profile is available for Smart Matching.

1. Open Settings.
2. Open Account.
3. Find the creator matching visibility setting.
4. Turn it on to be eligible for future Smart Matching, or turn it off to opt out.

Turning matching visibility off prevents future Smart Matching discovery. It does not cancel applications you have already sent, remove you from campaigns you have already joined, or disconnect your social accounts.

Improve discovery without changing your style

The strongest profile is an accurate one, not one that tries to imitate every trend. Use clear niches, languages and representative content so studios can make an informed decision. Keep creative choices yours: Ripple’s campaign brief defines mandatory requirements, while your own tone and style remain yours within those requirements.

If you want to update the material studios see first, read Join Ripple and complete your profile and Connect your social accounts.