Read your campaign report

The campaign report helps your studio turn a completed campaign into useful evidence for the next one. It combines delivery, budget, content performance, and, when Ripple has the relevant data, game context.

Open the campaign from Campaigns, then select Stats. Reports are viewed one campaign at a time in Ripple. Exporting reports and comparing several campaigns in one interface are not available yet.

Wait for consolidation

A campaign completes automatically on its scheduled end date. Its report can still need time to consolidate: published-video data continues to be processed, eligibility and payment workflows must be completed, and final figures can differ from in-flight estimates.

Ripple does not currently promise a fixed consolidation delay. Use the report when the relevant campaign data is available, and do not treat a number seen during the live campaign as final settlement.

For payment timing and finalization, see CPM, estimates and final payouts.

Start with the four headline metrics

At the top of Stats, begin with these indicators:

Metric	What it tells you	Use it for
Total views	Views recorded across published campaign videos.	Measuring the campaign’s delivered reach.
Engagements	Likes and comments across published campaign videos.	Understanding audience interaction alongside reach.
Avg CPM	Current campaign spend divided by views, expressed per 1,000 views.	Evaluating the efficiency of this campaign, not promising a future rate.
Creators	Number of creators represented in campaign submissions.	Understanding the delivery base behind the results.

Read these four values together. A high view count with low engagement can mean something different from a smaller, more engaged creator group. Likewise, CPM needs the context of the format, game, market, targeting, and campaign objective.

Check delivery and budget before judging performance

Use the Budget panel to confirm how the campaign was delivered:

• total budget spent;
• original campaign budget;
• budget-utilisation percentage;
• amount remaining.

Then look at the number of published videos and participating creators. A report with unused budget or fewer published videos than expected is not directly comparable with a fully delivered campaign of the same budget.

The report’s financial metrics describe campaign performance; they are not a receipt export. Go to Billing, transactions and receipts for payment records and receipts.

Read the performance trend

The Views over time chart shows how recorded views develop across the campaign period. Use it to spot patterns, not to claim certainty about cause and effect.

For example, a peak can coincide with a strong video, a launch date, an embargo lift, another marketing activity, or normal platform distribution. Record the timing and investigate the surrounding context before drawing a conclusion.

The Top performing content list ranks published campaign videos by views. Review the creator, platform, video format, title, and timing behind the best items. This is often more actionable than a campaign-wide total alone.

The Top performing creators table gives a creator-level view of platform, views, engagements, and recorded earnings. Use it to identify creators you may want to work with again, while still evaluating fit for the next game and brief.

Use game context carefully

When Ripple has game-history data for the campaign period, the report can also show context such as:

• Steam follower movement;
• Steam review movement and score;
• Steam CCU (concurrent players) during the period;
• Twitch average concurrent viewers during the period.

These panels appear only when the relevant history is available for the connected game. They are contextual signals, not attribution proof: Ripple does not claim that a particular creator video directly caused a change in Steam followers, reviews, CCU, or Twitch viewership.

Use them to formulate a hypothesis for the next campaign. For example: “the campaign coincided with a rise in Steam wish-list interest” is a useful observation; “this one video caused all new followers” is not a conclusion the report can establish.

Turn findings into the next brief

End every report review by recording a small set of decisions for the next campaign:

1. Did the campaign deliver the reach and engagement expected for its objective?
2. Which format, platforms, and creator profiles were most useful?
3. Was the budget and effective CPM appropriate for the outcome?
4. Did the brief, schedule, embargo, and review workflow create friction?
5. Should the next campaign keep or adjust its targeting, format, CPM, or per-creator payout cap?

One campaign is evidence, not a universal benchmark. Test the next iteration deliberately and compare it to the original objective, not only to the highest-performing video.

Next, use those learnings in Create and fund your first campaign or Find creators and use Smart Matching.