Manage games, keys and resources

Your game is the reusable foundation for campaigns. Set it up once, then use its platforms, game keys, and resource library when you create or operate campaigns.

Go to Games in the studio sidebar to see your game library. You can create a campaign without keys or resources, but add them before accepting creators when the campaign requires game access or creator-facing material.

Add a game

1. Open Games.
2. Select Add Game.
3. Choose the setup route that fits the game:
   • use the Steam flow when the game can be found through Steam;
   • use the manual flow when you need to create the game profile yourself.
4. Complete the core identity: name, description, genres, and cover image.
5. Select Add Game to create the record.

Platforms, store links, resources, and keys can be completed later from the game detail page. Use a clear game identity from the start: it helps your studio keep campaigns, inventory, and resources attached to the correct title.

Manage game platforms

Open a game and use the Platforms tab to manage the stores or platforms where that game is available. Add the relevant platform before adding its keys: each key batch is associated with a game platform and key type.

Keep this inventory accurate. A platform choice determines the kind of access a creator receives, and a mismatch can prevent them from redeeming the game.

Add and import game keys

Use the Keys tab to maintain creator-key inventory.

Add keys manually

1. Open the game’s Keys tab.
2. Select Add Keys.
3. Select the target Platform and Key Type.
4. Paste or enter the key codes.
5. Confirm the addition.

Import keys from CSV

For larger batches:

1. In Keys, select Import Keys from CSV.
2. Select the platform and key type.
3. Upload the CSV file.
4. Check the preview of extracted keys.
5. Confirm the import.

Ripple reads a key or code column when present; otherwise it uses the first column. It shows a preview before import. Empty or invalid files are rejected.

Ripple also prevents duplicate keys from being added. Correct the source CSV rather than trying to import the same code again.

Understand key availability and deletion

Key inventory is not just a list of codes. Its status determines what you can do:

• Available keys can be assigned to accepted creators and can still be deleted if they were added by mistake.
• Assigned or otherwise non-available keys cannot be deleted from the game inventory.

When a campaign requires creator keys (Keys enabled in Step 4 Schedule), Ripple assigns one key automatically when a creator is accepted, provided an available key exists for that game. If you also check Giveaway keys (optional) on the campaign, you can provide extra keys for creators to share with their audience during the campaign. If there are no available keys, the studio must add keys before accepting another creator.

Never delete a key to “clean up” inventory once it has been assigned. Its assignment record is part of the campaign history.

Build a reusable game resource library

Use the game’s Resources tab for material that can be reused across multiple campaigns for the same game.

1. Open the game and select Resources.
2. Select Add Resource.
3. Choose the resource Type, then either provide a Label and URL (and select Add) or, for file, image, and video types, select Upload a file to Ripple to upload the asset directly (saved automatically).
4. Add the resource to the game library.

Resources can include images, videos, files, folders, and external links. Use clear labels so a creator immediately understands the purpose, for example, Launch trailer, Logo pack, Press kit, or Steam store page.

Game resources are not automatically visible in every campaign. Attach the ones that matter to each campaign separately.

Attach resources to a campaign

While a campaign is in Draft, open its Resources modal to prepare its asset pack. You have two distinct options:

1. attach an existing resource from the game’s library; or
2. create a campaign-only resource, such as a specific URL, file, image, or video, and attach it immediately.

Only resources attached to the campaign are visible to its creators. A resource stored in the game library is not visible to creators unless you attach it to the campaign.

Removing a game resource from a campaign removes only that campaign attachment. It does not delete the reusable resource from the game library. Removing a campaign-only resource removes the attachment and cleans up its campaign-owned asset.

Recommended setup order

For a new game, use this order:

1. Create the game and verify its identity and platform entries.
2. Add keys if creator game access will be required.
3. Add reusable launch assets to the game resource library.
4. Create the campaign.
5. Attach only the resources relevant to that campaign.
6. Verify key availability before accepting creators.

Next, see Create and fund your first campaign or Review applications and manage creator access.