Creator campaign platform · powered by Lovelace

Know which creators actually move your players.

Ripple matches on player reality, audience fit and community signals, not follower count : so your budget lands where it counts. Only verified views get paid.

Built in collaboration with a game studio for studios.

Now in beta · we launch your first campaign with you
Built for every creator format
Short-form video Long-form video Livestreams Gameplay content Playtest activations Creator reviews Launch reactions
Live on Ripple now
First campaigns launching with our beta studios.
New games join every week.
Check back soon or apply to be among the first.
Studio benefits

Launch with signal, not guesswork.

Launch with verified creators.

Brief creators who’ve been reviewed, matched and selected for your game.

Pay for verified attention.

Set your CPM, track verified views and manage payouts, no chasing screenshots or spreadsheets.

Learn what makes players react.
Beta

Analyze the videos, hooks and creator angles that actually worked, then improve your next campaign.

How it works

Brief. Match. Launch. Learn.

1 Brief.

Drop assets and goals. Ripple surfaces the angles your players respond to.

2 Match.

Get a ranked shortlist of verified creators based on audience fit, content style and campaign relevance.

3 Launch.

Approve creators, go live across TikTok, Reels or Shorts, and track verified views, spend and payouts in one place.

4 Learn.

After the campaign, review what worked : top videos, hooks and creators, and carry it into your next wave.

Why Ripple is different

Not another creator marketplace.

Most platforms stop once creators publish. Ripple goes further : from verified creators to post-campaign video analysis.

Verified creators

Every creator is reviewed before joining. No follower gate.

Player-based matching

Matched on audience fit and player signals, not follower count.

Feedback loop

See how your community actually reacted, not just view counts. Every launch informs the next.

One workspace

Brief, approve, message and track spend : all in one place.

Player intelligence

Matched on player reality. Not follower counts.

Most platforms rank creators by raw audience. Ripple reads what your players already reveal, and scores every creator on what actually predicts reaction.

4
signals combined, not one number
0
unverified views billed
QF QuestFox @questfox · Roguelike · retro Match 92
Audience fit 94%
Player signals 90%
Content style 88%
Community relevance 96%
FOLLOWERS 210K ← ignored
Product

Briefs, approvals, verified views, CPM spend, payouts and reporting in one place.

Campaign workspace
Beta

See which hooks, formats and creators performed best.

Post-campaign analysis
Soon

Deeper community-sentiment reporting, coming to the platform.

Engagement analysis

Matched on player intelligence, not follower counts : so every campaign feeds the next.

Use cases

Built for the campaigns studios actually run.

Launch & release pushes

Coordinate creator coverage around a release date or a major update.

Playtest & demo activations

Get creators into a playtest or demo and capture honest first reactions.

Awareness windows

Build visibility ahead of launch without chasing one-off shoutouts.

Update, season & DLC moments

Bring players back with creator content timed to new content.

Review & reaction coverage

Line up first-impression reviews and launch-day reactions.

Livestream events

Run live gameplay moments with creators whose audience fits.

Post-mortem

Every campaign makes the next one smarter.

A closer look at what we run with studios : the formats, the calls, and what each campaign teaches the next.

Post-mortem
Studio & campaign

What we ran · what worked · what we learned

Post-mortem
Studio & campaign

What we ran · what worked · what we learned

Post-mortem
Studio & campaign

What we ran · what worked · what we learned

Pricing

How pricing works.

You fund the campaign budget and set the CPM you’re willing to pay for verified views. Ripple applies a platform and service fee based on campaign size, support level, formats, creator volume and analysis needs.

Launch your first campaign with signal, not guesswork.

Book a 20-minute demo. We’ll look at your game, your audience and the first campaign Ripple could help you launch.

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